📘 Digital Marketing Strategy – College Program

Duration: 100 hours (intensive program)

✨ Introduction & History of Digital Marketing

Digital marketing has its roots in the 1990s, when the internet became publicly accessible and search engines like Yahoo and Google began shaping online visibility. Early methods focused on banner ads and basic email campaigns, laying the groundwork for a new era of customer engagement.

In the 2000s, the rise of social media platforms such as Facebook, Twitter, and LinkedIn transformed how businesses interacted with consumers. Marketers shifted from one-way communication to two-way engagement, using analytics and targeted campaigns to personalize customer experiences. Mobile marketing, SEO, and pay-per-click advertising quickly became essential tools.

Today, digital marketing is the backbone of global commerce. From small startups to multinational corporations, businesses rely on digital strategies to reach customers, build brands, and drive sales. With advancements in artificial intelligence, automation, and big data analytics, digital marketing has become both an art and a science, shaping consumer behavior worldwide.

🌍 Role in Market & Society

Digital marketing is one of the most in-demand skills in the job market. Companies invest billions annually in online advertising, SEO, social media, and influencer campaigns. Skilled digital marketers can dramatically increase a business’s visibility and revenue by reaching target audiences effectively.

Beyond business, digital marketing influences society by shaping public opinion, raising awareness for social causes, and even influencing elections. It is also a tool for personal branding, enabling individuals to market their skills, ideas, and services globally.

In essence, digital marketing drives today’s economy while also serving as a powerful tool for social impact and communication.

📚 Curriculum (100 Hours)

1. Introduction to Digital Marketing (5 hrs) – overview, history, key concepts.

2. Search Engine Optimization (SEO) (15 hrs) – on-page, off-page, keyword research, Google tools.

3. Social Media Marketing (20 hrs) – Facebook, Instagram, LinkedIn, TikTok campaigns.

4. Content Marketing (10 hrs) – storytelling, blogs, video, and brand content strategies.

5. Email Marketing (10 hrs) – automation, segmentation, analytics.

6. Paid Advertising (PPC & SEM) (10 hrs) – Google Ads, social media ads.

7. Analytics & Data-Driven Marketing (10 hrs) – Google Analytics, KPIs, reporting.

8. Influencer & Affiliate Marketing (5 hrs) – partnerships, ROI measurement.

9. Marketing Strategy & Planning (10 hrs) – integrated campaigns, funnels, customer journey.

10. Capstone Project (5 hrs) – design a complete digital marketing strategy for a business.

📅 Program Details

• Course Length: 100 hours (10 weeks at 10 hrs/week or intensive 5 weeks at 20 hrs/week)

• Tuition: $299

• Format: Online (live + recorded) + in-person workshops

• Start Date: October 1, 2025

• Institution: Kairos College (curriculum modeled after Harvard, Wharton, and MIT Sloan marketing programs)

• Certification: Graduates receive a Professional Certificate in Digital Marketing Strategy.